Amsterdam, Pop Trading Company’s newest miniature set video campaign POPxCamper showcase a retro skate shoe inspired skate sneakers for men. Masterfully directed by Amsterdam based director x animator Patrick Louwerse, allows the viewer an enjoyable and entertaining experience while examining Jethro Haynes miniature set work in detail.
“A visit to the Camper archive persuaded Pop Trading Company founders Peter and Rik to bring back the original concept, eventually opting for two classic Camper silhouettes and reinterpreting them with a retro skate aesthetic. Tying each style to a unique environment, the duo then worked with artist Jethro Haynes to build two miniature worlds based on each brand’s home – Amsterdam and Mallorca. The creative use of still imagery allowed two stop-motion videos to be developed, playfully taking us from the city streets to the beaches of the island” (Camper)
Director / Animator: Patrick Louwerse
Miniature sets: Jethro Haynes
Photography: James Moriarty
Additional miniatures & Photography: A Small Gang Studio | Jorn van der Putte , Sandra van Zijl, Job van Poppel
For warmer season feelings watch also POP x Camper Mallorca video: