We are experiencing a shift of the time were strong masculinity get’s slowly replaced with more Oversized sensitivity in many of the current fashion looks. Many designers for the new season create their collections “bigger”. However, to be able to wear this trend a lot of people will need to completely switch their mindset and understand how to actually wear an oversized fashion.
Looking at the overall global trends. Men’s beauty industry emerging and predicted to grow enormously by 2020. Men is now “allowed” to be more sensitive, feminine and let’s not be afraid of that word “beautiful”. It is getting more real and we can see some very traditional brands going directions of new trend despite traditions of masculinity. If you make people talk about the brand either way it is already success. Looking from the feminine side.
Looking at the overall global trends. Men’s beauty industry emerging and predicted to grow enormously by 2020.
What we have experienced so far is never ending gender fights. Women want’s to have more rights in daily life and especially work environment, they want to be valued the same, they want to get paid the same (this is not a secret that many companies over the world pays average less to women working in the same position as if men would creating Gender Gap. While this question is still unsolved there are new forces shaping the overall understanding of what is masculinity or femininity.
The close future promises to test the meaning of words ‘feminine’ and ‘masculine’. Most of the fashion brands have a new challenge engaging both genders dialogue and expressing themselves towards this audience. Brands to inspire from: Balenciaga, Vetements, Gosha Rubchinsky, Stella Mccartney, Faith Connection, Off White, Allsaints, COS, MSGM, Won Hundred. Silhouettes are exaggerated and do not reflect your body lines, this fashion is above expression of body but more of the manifestation of the wearer’s personality.
Even though many of designers still seperate their collections for men and women we can already see the fashion moving forward unisex choices more than ever.